Enhacing the link between arts, media and tech
We are heading towards a world where the rectangle will lose its length reigned as a container of information. We have been living under the control of this geometric form for centuries. Rectangular artworks, rectangular books, rectangular posters, rectangular cinema screens, rectangular computers, rectangular mobile phones. Most textual, visual or audiovisual information supports that we use have the same form. Virtual reality and, especially, augmented reality will change in a very short time and radically the way we visualize information.
Welcome to the XR era.
The digital supports of contents are prepared to surround us, breaking the barriers of right angles to combine with the physical world or move to a new dimensionality of spacetime. From a simple weather forecast, a report of a warlike conflict to a scientific narrative about the corners of the universe. In this new digital universe, where distances do not exist and physical presence is not relevant. Artificial intelligences take unexpected forms in this imminent future, their form can even be non-form.
PROJECTS
PARTICIPATED COMPANIES
XR CREATION
LAYERS OF REALITY ·
www.layersofreality.com
DIGITAL ARTS VENUES
IDEAL · Barcelona ·
www.idealbarcelona.com
MAD · Madrid ·
www.madridartesdigitales.com
BOMBAS GENS · Valencia ·
www.bombasgens.com
XR SPORTS
ALFA 5
· www.alfa5xrsports.com
LIVE
NOSTROMO LIVE ·
www.nostromolive.es
Next to Normal Immersive · www.nexttonormalimmersive.com
ABOUT
Based in Barcelona, Artsmediatech participates in innovative companies and productions generating unique creative and cultural proposals linking a mix of traditional and new arts disciplines with their audicences worldwide.
PORTFOLIO

Layers of Reality is a pioneering company in immersive and extended reality (XR) experiences. It combines art, technology, and research to transform how audiences experience culture and knowledge. With venues like IDEAL Barcelona and MAD Madrid, it has reached over 8 million visitors in more than 50 cities worldwide.

ALFA 5 XR Sports is an innovative XR Sports Lab that merges physical activity with immersive and interactive technologies. It allows users to train, compete, and experiment with new hybrid disciplines in mixed-reality environments. The project redefines the intersection of sport, gaming, and virtual reality, shaping the future of athletic and digital performance.

Nostromo Live is a live arts company specializing in high-quality musical theatre productions. Its shows, including La Cage aux Folles, Singing in the Rain, Little Shop of Horrors, Groundhog Day, and The Producers, have reached over two million spectators across Spain. The company is known for blending creativity, excellence, and innovation in contemporary stage entertainment.
© Artsmediatech, SL
© Artsmediatech BCN, SLU
Barcelona
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